Making the Most of Content Marketing for Ecommerce to Reach Sneaker Heads | Krishnav Dhingra - Founder, Sneakare
Description
From buying sneakers for daily use to those who want limited-edition collectibles, the number of people falling in love with sneakers is growing by the day. As part of one such community that often discussed their collection and tips to keep them safe, Krishnav Dhingra found there was a need for sneaker care products in India. That's how Sneakare began, and today it is one of the brands that has also been seen on Shark Tank India for their unique ideas!
The brand realised that a lot of their audience had to be introduced to sneaker care products. So they started to leverage content marketing to take the education-first approach to introducing different shoe care products and crates. From creating relatable content that was fun and an every day experience for many to doing giveaways, the brand has been experiment with different content types to reach their audience. In this episode, we get talking with the Founder himself, Krishnav Dhingra for a deep dive into their growth.
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